'Aussie Farmers Direct' Making Waves in Digital Campaign

Aussie Farmers Direct have launched a new multi-channel campaign merging comedy with farming topics to showcase our food production process, demonstrating how fresh produce transforms into meals.

A brainchild of the Akkomplice Group Australia, this new campaign is currently making waves and features a TVC series portraying different characters and situations.
Peter Bakker, Aussie Farmers Direct’s marketing director, said the campaign attempts to show their range has grown to address customers’ needs, but remains grounded and be consistent with its true advocacy – supporting Australian farmers.

“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great value dinner boxes.”

Peter Bakker, Aussie Farmers Direct Marketing Director via Bandt

Bakker also stated that their ads also appeal to the convenience of preparing delicious home-cooked meals for the family.

“These are a relatively new addition to our range, but have proven hugely popular with time-poor families and couples who still want to put delicious, home-cooked dinners on the table,”
“The campaign also highlights the launch of ‘The General Store’, our new grocery site that lets customers get their full food and grocery shop with us – and say goodbye to the supermarket in the process.”

Peter Bakker, Aussie Farmers Direct Marketing Director via Bandt

The new Aussie Farmers Direct also noted its support for the country’s local dairy industry.
According to Kenny Hill, the creative director of the campaign, this series of ads is a fresh, engaging and fun way to convey a serious message.
Bakker echoed the same sentiments and said he is hoping that these commercials will resonate with consumers wanting fresh, great-tasting food in their homes, while also supporting the farming community.
In going digital, Aussie Farmers Direct has been able to showcase their association’s advocacy while being able to promote their products.  Aussie Farmers Direct utilised content creation to direct a video and share it on the social web. It is an empowering example for farmers to follow and be able to showcase their own farm-grown produce — then share it to the world via social media and video-hosting sites; made even more accessible through an improved nbn satellite internet connection from the National Broadband Network (nbn^®).
Coupled with these hilarious videos from Aussie Farmers Direct, the agriculture industry is definitely the darling of this country.
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